1. Email / Enews integration
If you don’t have your email signup form connected directly to your email service provider, now is the time. But more than that, let’s looks at WHERE you have your enews signup. I like to have at least 3 email signup forms.
Don’t worry about it being too repetitive; all you’re doing is giving visitors ample opportunity to get the latest news from you. Think about placing it in the footer (to show up on every page), one in a prominent place on the main page and one on your news page.
While your at it, integrate your archived enewsletters / emails. Check with your email service provider to see if they will archive your emails and if so, you will be able to grab the urls for all emails sent and post those links in your newsroom. SEE: Integrating Your Nonprofit Enewsletter with Your Website.
2. Program relationships
When you collaborate with other organizations for special events and programs, it’s important to keep the right info on your own website – regardless of which organization is the lead for the project. It’s tempting to just post a short blurb on your site and then direct people to your partner site; but you really need to create a full landing page with details and THEN send people to the correct page to finish (if you are not the lead agency) or just link to your partners if you are the lead.
Own the fact that you are involved in the collaboration and keep people on your site as long as you can with it. Having a clear pulse on who is responsible for what in your collaboration will directly impact what content you have or don’t have on your website.
3. Social Media Integration
Integrating social media is not just about having buttons on your header or footer. Nor is it just plastering up a widget with all your feeds on the main page. Think about which feeds you want to use and who those audiences are before you figure out where to place them on the site. Consider plaicng the feeds in different areas of your site i.e. Twitter feed on your main page, Facebook feed on your Newsroom page and the Pinterest feed on your Resources page.
Your Facebook feed can be a little more challenging space-wise because it can consist of large photos mixed with short bits of text. Check for widgets that allow you to grab just the photos you post on Facebook to turn them into photo galleries; if you have a WordPress website you can use the Facebook Photo Fetcher.
Use Pinterest feeds – or have your website designer create a feed that pulls in all your pinboards onto a Resources page. This is a great way to keep your constituents updated on the latest resources for your industry AND stuff going on with your nonprofit. SEE EXAMPLE: Nonprofit Resources
4. Website Marketing
There is no point in having a great website if you don’t have a plan to bring people to the site. At the very least you should have a communications plan that includes regular email communications (at least monthly), regular mailed communications (at least twice per year), a website content plan that includes regular website updates and creating new content specific to each of your audiences (at least monthly) and a slew of email list building activities. SEE Build Your Email List, Build Your Community.
5. Site ownership
Make sure you have 100% control and ownership of the website. Before contracting with a web developer, confirm that you have full access to your current site and confirm that you will have full access to your new site. Full access means the website domain hosting and website hosting are set up in your organization’s name (with the ability to directly contact the web host if there is a problem with the site), and you have all passwords related to the website and databases. SEE: The Unscrupulous Techie – How to Protect Your Nonprofit’s Website Assets.