A proactive, planned approach to marketing will help you make the best use of limited resources, map out a course to development success, and create positive brand awareness. Marketing may not have always been top on your list, but in this economy, nonprofits with a solid marketing and outreach plan have a much greater chance of standing out from their competition when it comes to obtaining funding, volunteers, and other key resources for your nonprofit.
For nonprofits that have a fund development plan in place but need a marketing plan to help them identify the most appropriate and effective ways to communicate with constituents, promote special events, and raise community awareness.
Plan includes in-depth market research and competitive analysis, constituent surveys and profile development, positioning and unique value, marketing objectives, strategies and tactics, and implementation strategy with budget and timeline. The plan includes strategies and tactics specific to branding, print and email communications, PR and social media, campaign marketing, credibility building, website marketing and content marketing.
We also offer a scaled back version of our marketing plan for smaller nonprofits that would focus on developing basic constituent profiles, initial competitive analysis, complete marketing strategy tactics and calendar.
Integrated Development & Marketing Plan
For nonprofits that need to create or update both a fund development and marketing plan, we work with your development staff to create an integrated plan that covers the items outlined above in our marketing plan along with fundraising strategies and tools. Fundraising tools would include direct mail, annual giving, special events, corporate and foundation grants, and major gifts.
For nonprofits that want to focus in on the tools needed to communicate effectively online with their constituents. The communications plan focuses on developing constituent profiles and marketing strategies and tactics specific to online marketing. Online marketing tools include website content & usability, search engine optimization and analytics, online advertising, email marketing & campaigns and social media.