In the old days, Willy Nilly Marketing (a technical term I use often – interchangeably with Scattershot Marketing –
DetailsAn elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition (the unique value you offer).
DetailsA fellow member of the International Business Communicators Association asked this question to the group: “Any advice on producing an online annual report, on a WordPress platform, to encourage feedback and engagement from stakeholders?”
DetailsGoals
Goals are things you want to achieve stated in broader terms – for events I like to have the overall monetary goal
Two Scenarios
Really the biggest thing your brand can do for you is to help you stand out from the crowd. And there certainly is
Your previous research should have given you some interesting theme ideas. See Day 2 – Researching Your Competition. The trick here is to not have the theme completely overwhelm
DetailsCompetition
I know nonprofits sometimes don’t like to think about competition but there will be other events in your area that will
We really can’t do it better until we learn from our past mistakes. This may seem really strange to say but I’ve seen too many event committees not get this right
Details1. Nonprofits are getting past the basics. With well over 100 workshops (so lots of options to choose from in each track and session), there were some definite standouts in terms of attendance.
DetailsI’ve noticed that Google has really been promoting their grant program lately so I’m wondering if they need more applicants? The 4-6 months it takes to review the application
Details