Just the Facts Ma’am: Using Fact Sheets to Promote Your Nonprofit
Credibility-Builder
Fact sheets are one of the most budget-conscious ways to help a nonprofit build credibility to their constituents. They are quick and easy to put together and can help you showcase your expertise..
stand out in a competitive environment, and draw attention to important issues – all of which help you gain credibility in the eyes of current and potential donors.
Fact Sheet Guidelines
1. Use as info for media AND as sales tools
2. Preferably one page in length – up to 3 pages if needed
3. Less narration and more bullet points, numbering
4. Focus on one specific topic / type of fact sheet
5. Your logo and contact info / header at the top
Types of Fact Sheets
1. How To (describing a step-by-step process i.e. How to Become a Member, How to donate in-kind items)
2. Statistical (showing company or industry statistics or statistics about your organizational results)
3. Advocacy (a call to action describing a problem and inviting people to participate i.e. discussing a new bill or resolution or other social issue etc. that affects your constituents and inviting people to write to their congresspeople or sign a petition)
4. Philosophy / Beliefs (an opportunity to let people know how your nonprofit stands on certain issues – can also be called Position Statements)
Fact Sheet Examples
How To
Statistical
Advocacy
Position Statement
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Get the Attention Your Nonprofit Deserves – Develop an online media center that will please donors and attract reporters
