Posts Tagged ‘credibility’


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postheadericon 8 Types of Infographics and How Nonprofits Can Use Them

Infographics are the New Fact Sheets

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The business world has gone infographic crazy and we’ve become so enthralled with viewing them. I personally like checking them out from a design perspective and admiring how READ MORE

postheadericon What Your Nonprofit Should Have in Place BEFORE Developing a Content Marketing Plan – Part 5 (Get Involved)

This is often the least developed part of a nonprofit’s website. Back in the olden days (when “brochure” sites were abundant), it was apparently okay to just slap in a quick form and a button to paypal and leave it at that; these days savvy nonprofits know that they need to provide a lot more information to get that prospective donor to the altar. READ MORE

postheadericon What’s In and Out in Website Marketing 2011

IN – Simple messaging that has impact – Be a Fan of Unity, Be a Fan of Opportunity, Be a Fan of Pride:
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postheadericon Registration Conversion – Getting your website visitors to commit

With business websites, conversions are website visitors who have actually purchased a product or service. And as a nonprofit you certainly are selling something so your “sales” would be donations.
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postheadericon Want to Get a Donor’s Attention? Show them your accountability.

1. Actually create a Financial Accountability section on your website

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postheadericon Bust a Move – 5 Simple Steps to Improve Your Online Fundraising

Step One
Add an email signup pop-up form to your site - using pop-ups res responsibly can provide huge benefits; more nonprofits are pushing their enews signup more assertively..

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