Step One
Add an email signup pop-up form to your site - using pop-ups res responsibly can provide huge benefits; more nonprofits are pushing their enews signup more assertively..

with a front-and-center popup that shows up the moment a person enters the site. Whether you have it on entrance to or exiting from the site – it’s very effective and you can expect to see a BIG increase in the number of subscribers – especially if you use the space to include an effective photo.

Step Two

Start an Advocacy Alerts email campaign - create an email campaign that does nothing but raise awareness about your cause and requires them to take some kind of non-monetary action i.e. writing to a congressperson, signing a petition, expressing their opinion in some way; this not only builds awareness about your nonprofit but develops relationships with people who are more likely to donate to you. Make sure you send them monthly and include a “Tell a Friend” button

Step Three

Allow people to sign up for monthly giving (or in other increments) – whether it’s simply adding the option to your form or formally developing an Annual Giving Club – If you do a Giving Club, make sure you describe how the giving club works and set levels that have specific benefits and recognition opportunities.

Giving Club Examples:
Duke Mediciine – Leadership Annual Giving Club
Michigan Tech President’s Club
YMCA of Hagerstown – Heritage Club

Step Four

Add the VeriSign logo next to your donation form - if your merchant account IS using it of course. People respond favorability to credibility and security builder symbols form VeriSign, Better Business Builder, CharityNavigator and otehrs. Nonprofits, on average, will see a 10-12% increase in response rates.

Examples:
Hispanic Organization of Latin Actors – Donation Form
Children’s Hospital Los Angeles – Donation Form

Step Five

Start working on a compelling video for your donation page - nothing shows your STORY better than a video – but don’t just slap something homemade up there – follow some basic guidelines to make sure your video will effectively reach your goals -Using Video for Online Fundraising

Related Articles:
E-Philanthropy & Your Annual Campaign – Incorporating technology iinto your annual giving campaign

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