Attention-Grabbers
I subscribe for a lot of nonprofit enews / email lists and I have to tell you, I get a lot of REALLY unattractive emails that just don’t grab my attention.

It appears that a lot of nonprofits are signing up for Constant Contact and using one of their templates, which they customize by slapping their logo in the header. Start tracking email ads that you receive from the small business / corporate world and see what you find interesting”¦.what really grabs your attention. Take a note of it and ask your graphic designer to create something that you can send to your webmaster and tell them to “œmake it so” Here are some top “œattention-grabbers with examples form ads I have received in the last few weeks.

1. A startling statistic that stands out at the top of the email.2. Brief well-organized text that piques the interest enough to want to find out more.

3. A call to action and a sense of urgency (Hurry, Subscribe Now)4. Breaking out financial requests into small amounts ($1 a day will help…..)

5. Cross promotion with other companies or nonprofits (to promote a fundraising event)6. Adding extra tidbits or news items at teh bottom of the email message to create additional reasons for a person to “click-thorugh” to your website.

7. Use of testimonials from happy customers (or donors, or sponsors or attendees)8. Corporate sponsor logos (a sponsorship benefit or thank you or to show who else supports you)

9. Repeating your branding throughout the design of the piece10. Addressing the recipient by name in a brief letter format within the piece

11. A new modern enewsletter style that is BRIEF and easy to read – drawing people into their website for full articles12. A separate unique name for the enewsletter that reflects their brand

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The E-Mail Gods Made Me Do It

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