10 Good Reasons to Use an Email Service Provider like Constant Contact

May 18th, 2011 | Author: Administrator

Reason One

Your emails are more likely to NOT end up in a spam folder. Email companies have superpowers (or at least some kind of special arrangements) and are able to send out hundreds of emails at one time and not get blocked by evil email servers like AOL. Constant Contact’s email inbox delivery averages above 97%; and they have an anti-spam checker so you can see problem areas and fix them before emails go out.

Reason Two

Your email is more likely to look nice in multiple email programs.
Email companies have their coding in place to optimize emails for all the major email servers. Templates in Constant Contact are format-tested in major email programs, so your emails will look perfect when they arrive in the inbox.

Reason Three

If it doesn’t display properly, people can see the web version.
If for some reason your email does NOT look perfect in someone’s email box (usually because of settings they have in their email program which make graphics not show up), they can just click on the web version link and see your email perfectly.

Reason Four

Your emails will always be sent with mailing list opt-in and opt-out opportunities.
This way you can stay in compliance with all those pesky permission-based rules and look good at the same time. Your subscribers can easily manage their subscriptions with one-click. Remember the olden days when you had to reply to the email that you no longer wanted to receive and write “remove from list” in the subject line and hope that they would actually remove you?

Reason Five

Your emails will be completely socialized.
You can easily include links to your Youtube channel, Facebook page, etc. and forward to a friend – they have the icons already there and you just set up your links once and drag and drop them wherever you want in your emails. How easy is that?

Reason Six

You can track email statistics, like open rates.
When you really get serious about your email campaigns you need to be able to track every detail about that email to see what people are reading and not reading, what brings them to the website and adjust your email content to get the best results.

Reason Seven

You can brand your emails better.
You can create an awesome header for each type of email you send out that reflects your brand. Constant Contact comes with templates but you have to be careful to make sure your emails look different than everyone else’s. Upload a custom banner jpg or better yet, if you know html, it’s easy to create your own custom templates that can be used over and over.

Reason Eight

You can archive your emails and link to them from your site.
This is great to add extra content to your website and keep a record of everything. With Constant Contact it just costs an extra $5 per month. They store the emails on their server and you can link to them from your website – if you want to get really fancy, you can create a thumbnail graphic on your own and link the graphic on your web page to the archived enewsletter on Constant Contact.

Reason Nine

You can create an email signup form on your site that connects to Constant Contact.
Constant Contact has some basic form templates or you can have your web designer create a custom form (you can even have multiple mailing lists people can join) and connect it to Constant Contact so when people sign up for a list from your website the data is automatically entered into Constant Contact to track and manage.

Reason Ten

You can add a Constant Contact widget to your Facebook page.
When it comes to gathering email addresses, the more locations you can do it from, the merrier you will be. The widget allows people to join multiple lists at one time AND you can upload a cool graphic to go with the form.