Want to Get a Donor’s Attention? Show them your accountability.
1. Actually create a Financial Accountability section on your website
2. Make sure you create a link to your new section on your main page

3. Create a short video featuring your Chief Financial Officer discussing stewardship

4. Put your full annual report online and make it far more interesting (and still less expensive) than a printed version

5. Showcase your credibility badges

6. Create an entire Credibility area/section on the main page of your site that features credibility badges, rankings, awards and affiliations

7. If you don’t have an annual report, at least show where the funds are going with pie charts / visual aids


