Create a whole Impact section on your website

Avon Walk for Breast Cancer has a great page that showcases how much money was raised, an interactive map to see specifically where the money goes – grants given out – and the ability to see more details about those grants. Storytelling is great but don’t underestimate the power of straight up facts (presented nicely of course). READ MORE

Chasing Events

Opportunities
When 9/11 came up, there was some discussion about how appropriate it was for a nonprofit to acknowledge the date and how far they should go in trying to capitalize on the READ MORE

I was just cruising through WWF’s website and saw this Find Your Inner Animal button at the bottom and thought THAT might be interesting to try. It required my email address to get started – no other info needed so it was no big deal to enter it in and they even warned me that by entering in the address I would be signing up for their enewsletter. Brilliant! READ MORE

My Favorite

The Perfect Pop-up
I love pop-ups – to quote Buddy the Elf, they’re my favorite. Not the old kind of popups that would annoyingly pop up on your screen in the middle of something you were avidly READ MORE

We’ve become so cavalier about photos. Back in my day, you had to buy this thing called FILM for all cameras and it was not cheap to buy the film and get the roll developed. We took photography seriously for the most part, although I admit I may have taken a roll or 2 of nothing but my cat. READ MORE

I sponsored an owl a couple of weeks ago. I couldn’t help myself when I saw the photo of him in a news article quietly lying on his back as someone stretched his little toes because he was apparently unable to walk. I’m not even a serious bird watcher, although I did download a bird identification app to my iPad after I thought my neighborhood was under attack by Pterodactyls READ MORE