CATEGORY - Marketing Communications
Featured Marketing Communications Posts
5 Key Factors for a Successful Nonprofit Engagement Plan
Three things lodged in my brain from a recent AFP Orange County luncheon meeting that featured 2 high profile donors telling their stories. One was Joann Leatherby’s story about breaking into someone’s house to steal a gun (to help a battered woman), the second was the statement (confirmed by both) READ MORE
10 Things You Can Do to Create a More Effective Nonprofit Annual Report
Make it an Impact Report
It’s not about reporting your financials or your donor list, it’s about showing the impact your nonprofit has had on the world around you, even if it’s a small world. I love this trend, as we see Impact Reports replacing Annual Reports, READ MORE
12 Nonprofits Putting Infographics to Good Use
Since everyone is so in love with infographics (myself included), I decided to categorize the various types last week to show that you don’t have to just create one around a research report and that nonprofits can create the exact same types of infographics that for-profits are creating. READ MORE
A Great Example of How NOT To Use Technology for your Nonprofit
Once Upon a Time
It drives me crazy when I see websites that are still super flashed –out; and I mean literally using Flash all over the place so the site is technology-heavy but very un-user-friendly. All the tech guys went crazy once upon a time and for quite READ MORE
8 Types of Infographics and How Nonprofits Can Use Them
Infographics are the New Fact Sheets
Share and Share Alike
The business world has gone infographic crazy and we’ve become so enthralled with viewing them. I personally like checking them out from a design perspective and admiring how READ MORE
5 Reasons Your Nonprofit Should Never Buy a Mailing List
1. List brokers are like used car salesman AND a box of chocolates.
Nothing is more yucky than having to deal with Mr. or Ms. Slick (as you discover that the price you pay per contact varies HUGELY depending on who you are and how good of a mood the salesperson is in) and then having to worry READ MORE









