CATEGORY - Content Marketing
I know you’ve probably heard this a million times: Make your text scannable. But I’m not sure everyone is getting the message, as evidenced by the content right now sitting on websites and blogs all over the internet. And we can’t forget about making your text sharable. READ MORE
We Don’t Have Any News?
I will occasionally hear a nonprofit staff person say “we don’t have much that needs to be updated, probably not more than once per quarter, if even that.” READ MORE
I used to get teased for always saying things like “Let’s just slap it up there” implying we should just do it and move on to the next big thing. You could also call it fly-by-the-seat-of-your-pants syndrome, and I see it often in the nonprofit world.
1. Actually create a Financial Accountability section on your website
Fact sheets are one of the most budget-conscious ways to help a nonprofit build credibility to their constituents. They are quick and easy to put together and can help you showcase your expertise..