Create a whole Impact section on your website

Avon Walk for Breast Cancer has a great page that showcases how much money was raised, an interactive map to see specifically where the money goes – grants given out – and the ability to see more details about those grants. Storytelling is great but don’t underestimate the power of straight up facts (presented nicely of course). READ MORE

I know you’ve probably heard this a million times: Make your text scannable. But I’m not sure everyone is getting the message, as evidenced by the content right now sitting on websites and blogs all over the internet. And we can’t forget about making your text sharable. READ MORE

Three things lodged in my brain from a recent AFP Orange County luncheon meeting that featured 2 high profile donors telling their stories. One was Joann Leatherby’s story about breaking into someone’s house to steal a gun (to help a battered woman), the second was the statement (confirmed by both) READ MORE

Engagement is a buzzword I hear bandied about regularly in the nonprofit world. But before we talk about getting people to interact with your nonprofit through social media, your website content, your blog or any other method, let’s address your contact page and how hard or easy it is to actually contact you. READ MORE

Coordinate your first slide to your website colors and have the slideshow land on that slide (and stop) when the slideshow is done. Matching your main slide to your website design really makes sense when you think about it. You’ve spent all this time designing your website just to slap up a giant photo that doesn’t match? I don’t think so. READ MORE

Make it an Impact Report

It’s not about reporting your financials or your donor list, it’s about showing the impact your nonprofit has had on the world around you, even if it’s a small world. I love this trend, as we see Impact Reports replacing Annual Reports, READ MORE