- The Donation Page
- Attract, Engage, Convert
- It's All About Email
10 Good Reasons to Use Constant Contact Enews Etiquette – Dos and Donts for a great enewsletter Nonprofit Email Marketing – Taking Our Cues Corporations
Too many bad videos, not enough popcorn to make up for it…
A Video Plague
I miss the good ole’ days when the only way to make a video was to have a big budget and hire professionals to do it for you. At least that way, when you ran into a video online you knew it was very likely to at least keep your attention longer READ MORE
Is your nonprofit ready for an event microsite?
More Benefits Please
I recently had someone ask me if I could provide more details about why a separate event site is beneficial. I had covered the essentials here: A Class of Its Own – The Benefits of a Separate Event Website , but definitely have some additional tips: READ MORE
What Your Nonprofit Should Have in Place BEFORE Developing a Content Marketing Plan – Part 2
Before you can be the King of Content, you need to be the Master of your Website and the basic items that need to be up there. One of those basic items will be the News Room, Media Center, News & Events, whatever you’d like to call it, (as long as it’s something recognizably related to news.) READ MORE
AFP’s TechKnow 2012 Conference: Cautious Inspiration
Rewire to Inspire
I was just checking out the Rewire to Inspire TechKnow 2012 conference from AFP, and as I went through the materials, I breathed a heavy sigh. The brochure has a quote that says “Nonprofits that use social fundraising increase results by up to 40%”. READ MORE
What Your Nonprofit Should Have in Place BEFORE Developing a Content Marketing Plan – Part 1
Content Marketing
There has been a lot of talk about content marketing in the for-profit world for quite some time, and I’m finally seeing nonprofits picking up on the lingo. But I don’t think most small to mid-size nonprofits are prepared to launch a READ MORE
